A new women’s surf and swim line KEA has popped up in NYC. Cute crop tops and wetsuity bikinis in dark, color blocked hues are perfect for the woman that boards the A at 4:30am to arrive at the beach by sunset. And when you meet founder Patricia at her trunk show tonight and see the gear (at 40% off tonight) you’ll become a supporter and a much sleeker and aerodynamic (Brooklyn hipster meets Bond girl) version of your salty self.
What got you thinking about starting KEA?
I used to do dawn patrols out out at Long Beach before work just to sneak a few extra hours in the ocean. After I left my job in fashion, I spent an adventurous month in Nicaragua. I surfed with a lot of women from all over the world during that time and realised there was a real opportunity to create quality swimwear for the active water woman. KEA was born soon after that trip and I am launching the line here in New York just under a year later!
What does the name mean?
KEA (pronounced kee-ah) is a bird from New Zealand, it’s smart and playful by nature. Its characteristics are quite fitting for a KEA girl.
What sets these suits apart from the rest and what sets a Kea girl apart from the rest?
These suits are made of high-quality performance swim fabrics from Italy. The constructions are chic and simple, great for women who want something that stays on in the water. Usually what’s available on the market is either super stylish or functional, it’s hard to find pieces that do both. The KEA girl is a city girl that craves the great outdoors but is unwilling to settle for anything but the best style, fit and quality. Our inspiration stems less from traditional surf motifs, rather we are inspired by the graphic and linear shapes seen in urban spaces.
What city we find you in by week and what ocean by weekend?
I split my time between New York and Hong Kong so depending on where I am, you might find me in the Atlantic Ocean or the South China Seas.
Where can someone try on a suit in NY and do you ship internationally?
We are at a pop-up called Summer House NYC which is part of Dossier Outpost at the South Street Seaport. We will also be hosting a trunkshow event there on Thursday July 31st for women to try out our products. We also have a limited selection of styles available at Figue in Southampton. Our e-comm store will be ready soon and we will ship internationally but in the meantime, please email us if you have any questions! Follow us on facebook or instagram @keagear for up to date news.